THE WORD Press says robotics and automation companies need to spend their marketing budgets a more wisely through PR professionals rather than habitually committing to costly advertising agencies.
The Word Press has helped a number of companies in the robotics space to achieve a level of industrial marketing much more cost effectively than through an advertising agency - for about 80% less cost.
Even though we work closely with advertising agencies when necessary, industrial marketing now has powerful e-streams as well as the traditional hard-copy publications, heralding a new environment where PR professionals must be steering marketing budgets.
What an advertising agency may be charging you for 12 months can keep us going for 5 years.
Why robotics and automation companies even contemplate paying advertising agencies $50,000 just for initial ‘concept and design’ is a mystery to us.
The Word Press is owned and managed by former B2B editors and journalists and is best placed to offer advice on how to appropriate your advertising spend. We aren’t a group of juniors from so-called PR courses.
We can even substitute for an entire in-house marketing team, potentially saving you hundreds of thousands of dollars
Some of our clients in the robotics and automation domain include:
Industrial Conveying (Aust) Pty Ltd
ABB
Power Machinery
Our business is national and we are more than happy to give you a no-obligation opinion on how to save a fortune on marketing.